Dr Mary Tate

Associate Professor
School of Information Management

Teaching in 2020


Mary's research interests focus on digital channels and services using new technologies, especially e-services, e-HRM, welfare services, use of agents/bots, shared services and multi-channel strategy. This is complimented by a strong interest in the foundations of the information systems discipline, theory and research methods. Mary’s work has been recognized with more than $1 million in research grant funding, mainly in Australia. Before joining Victoria University of Wellington, Mary had an extensive background as an IT practitioner, with over 20 years’ experience in service delivery, project management, website management, and business analysis.


BA(Hons), Massey; PhD, Victoria

Administrative responsibilities

  • Member of the Wellington School of Business and Government Human Ethics Committee

Grants, awards, recognitions

    • Australian Research Council DECRA fellowship (300,000 over three years) to investigate digital services
    • International Collaboration Award/Chief Investigator, on two Australian Research Council Discovery Grants (total $780,000)
    • Multiple awards from the Austrian Science Fund (30,000 euro)
    • Adjunct Professor at Curtin University, Perth, Australia (2019-20) and Memorial University of Newfoundland, St John’s, Canada (2012-2014)
    • Visiting Research Fellow at Rostock University (2019) and Queensland University of Technology (2012-2016)
    • Royal Society Scholarship to Beijing Renmin University (2013)
    • Dean’s award for Doctoral Achievement, 2010
    • Best supervisor, Faculty of Commerce, 2003, 2012

Current research

    Methodologies for practical, impactful, innovative research, with colleagues at Victoria University of Wellington, Queensland University of Technology, University of Glasgow, and Curtin University.

    Theory and knowledge accumulation in information systems, with colleagues at HEC Montreal and St Louis University.

    Design and delivery of innovative services using new technologies, with colleagues at University of Rostock and Queensland University of Technology.

Selected publications

Refereed journals (last five years)

  • Antunes, P., Pino, J., Tate, M., & Barros, A. (2019). Eliciting Process Knowledge through Process Stories. Information Systems Frontiers, 1-23
  • Nili, A., Barros, A., & Tate, M.  (2019). The Public Sector can teach us a lot about customer service. MIT Sloan Management Review, 60(2), 84-87
  • Zhang, M., Gable, G., & Tate, M. (2019) Overview of the Multilevel Research Perspective: Implications for Theory Building and Empirical Research Communications of the AIS,45(1) 1-19
  • Gao, H., Tate, M., Chen, S. & Zhang, J. (2018). Toward a Resource-Based View of Social Media Branding In International Consumer Culture Positioning Strategy. Journal of International Marketing,26(3), 45-69
  • Nili, A., Tate, M., & Johnstone, D. (2018, published online). The Process of Solving Problems with Self-Service Technologies: A Study from the User’s Perspective. Electronic Commerce Research, 19(2), 373-407.
  • Tate, M., & Campbell-Meier, J. (2018, published online). Organizational routines and teaching innovation: a case study. Teaching in Higher Education, 23(7), 885-901.
  • Leyer, M., Tate, M., Kowalkiewicz, M., & Rosemann, M. (2018). Understanding the impact of upcoming technologies on operations and capabilities regarding service offers. Journal of Service Management Research, 2(1), 42-62
  • Tate, M., Bongiovanni, I., Townson, P., & Kowalkiewicz, M. (2018). Managing the “Fuzzy Front End” of Open Digital Service Innovation in the Public Sector: A Methodology. International Journal of Information Management, 39, 186-198.
  • Johnstone, D., & Tate, M. (2017). Improving IT project governance: A reflective analysis based on critical systems heuristics. Australasian Journal of Information Systems,21, 1-18.
  • Nili, A., Tate, M., and Johnstone, D. (2017) A Framework and Approach for Analysis of Focus Group Data in Information Systems Research. Communications of the AIS (40, 1), 1-21.
  • Pare, G., Tate, M., Johnstone, D. and Kitsiou, S. (2016) Contextualizing the Twin Concepts of Systematicity and Transparency in IS Literature Reviews." European Journal of Information Systems 25(6), 493-508.
  • Evermann, J. and Tate, M. (2016) Prediction from Structural Equation Models: Assessing the predictive performance of structural equation model estimators. Journal of Business Research 69(10), 4565-4582.
  • Hopkins, N., Tate, M., Sylvester, A., and Johnstone, D. (2016) Motivations for BYOD: an Investigation of the Contents of the 21st Century School Bag Information Systems Frontiers 19(5), 1191-1203

Refereed full conference papers (last five years)

  • Nili, A., Tate, M., Johnstone, D., & Barros, A. (2019). Technological Enablers for Preventing Service Failure with eCommerce Websites. Paper presented at the European Conference on Information Systems, Stockholm, Sweden.
  • Masaki, T., Tate, M., Desouza, K., & Nili, A. (2019). Managing Cognitive Computing Systems in the Public Sphere: A Critical Analysis of Theory and Practice Using a Public Value Lens. Paper presented at the International Research Society for Public Management, Wellington, New Zealand.
  • Antunes, P., Pino, J., & Tate, M. (2019). Method for Eliciting and Analyzing Business Processes Based on Storytelling Theory Paper presented at the Hawaii International Conference on Systems Sciences, Hawaii.
  • Nguyen, H. T. T., Hashmi, M., & Tate, M. (2018). Towards a High-level Service Delivery Architecture for One-Stop Government. Paper presented at the Australasian Conference on Information Systems (ACIS), Sydney, Australia.
  • Ijeoma, E., Antunes, P., Johnstone, D., & Tate, M. (2018). On the Adoption of Crowdsourcing for Theory Testing. Paper presented at the European Conference on Information Systems (ECIS), Portsmouth, UK.
  • Johnstone, D., Tate, M. & Fielt, E. (2018). Taking Rejection Personally: An Ethical Analysis of Work Rejection on Amazon Mechanical Turk. Paper presented at the European Conference on Information Systems (ECIS), Portsmouth, England.
  • Tate, M., Johnstone, D., & Fielt, E. (2017). Ethical issues around crowdwork: How can blockchain technology help? Paper presented at the Australasian Conference on Information Systems (ACIS), Hobart, Tasmania.
  • Nili, A., Tate, M., & Barros, A. (2017). A Critical Analysis of Inter-Coder Reliability Methods in Information Systems Research. Paper presented at the Australasian Conference in Information Systems, Hobart, Australia.
  • Tate, M., Jing, T., Gao, H., Johnstone, D., & Hassan, S. (2017). Online value propositions and customer behaviour inside and outside brand communities: a study in a Chinese social media context. Paper presented at the Pacific-Asian Conference on Information Systems (PACIS), Langkawi, Malaysia.
  • Leyer, M., Tate, M., Bar, F., Kowalkiewicz, M., & Rosemann, M. (2017). Customer Acceptance of Pro-active Services: a Scenario-based Empirical Study. Paper presented at the European Conference on Information Systems, Guimaraes, Portugal.
  • Nguyen, Q., Tate, M., Calvert, P., & Aubert, B. (2017). Intellectual Capital, Organizational learning Capability and ERP Implementation for Strategic Benefit. Paper presented at the European Conference on Information Systems, Guimaraes, Portugal.
  • Liang, B., Gao, H., Zhang, H., & Tate, M. (2017). Towards a Resource-based View of Global vs Foreign Consumer Culture Positioning Strategy in Social Media. Paper presented at the Academy of International Business (AIB), Dubai, UAE.
  • Tate, M., Sudfeld, R., Campbell-Meier, J., & McGuire, M. (2016). A Case Study of Stakeholder Perspectives on a Flipped Classroom Initiative Using an Organizational Routines Lens, in: Australasian Conference on Information Systems (ACIS), Wollongong, Australia.
  • Tate, M. (2016). Perplexities of Digital Innovation and Enacted Technology in teaching Delivery: Forces of Change and Inertia. Paper presented at the Information Systems Foundations Workshop, Canberra, Australia.
  • Yang, H., et al. (2016). Towards a Unified Conceptualization of Agility: A Design Perspective, in: International Conference on Computer Supported Cooperative Work in Design (CSCWD). Nanchang, China.
  • Hussein, S., Toland, J., and Tate, M. (2016). From Blogosphere to Social Commerce: A Laddering Analysis of Sellers’ Motivation, in: Hawaii International Conference on Systems Sciences (HICSS), Kauai, Hawaii
  • Du-Preez, J., Tate, M., and Nili, A.  (2015). Developing a Methodology for Online Service Failure Prevention: Reporting on an Action Design Research Project-in-Progress, in: Australasian Conference in Information Systems (ACIS). Adelaide, SA.
  • Hussein, S., Toland, J., and Tate, M. (2015). Why customers participate in social commerce activities? – A laddering analysis, in: Australasian Conference on Information Systems (ACIS). Adelaide, SA: 1-12.
  • Nguyen, Q., Tate, M., Calvert, P., and Aubert, B. (2015). Leveraging ERP Implementation to Create Intellectual Capital: the Role of Organizational Learning Capability. Australasian Conference on Information Systems (ACIS). Adelaide, SA: 1-12.
  • Tate, M., Gao, H., and Zhang, H. (2015). Enhancing customer participation in social media: a value co-creation perspective. Association for Consumer Research - Asia-Pacific Conference. Hong Kong, PRC.

Teaching in 2020