Transnationalism and coproduction in television’s multiplatform era: The case of ‘My Brilliant Friend’
The Rai/HBO co-production "My Brilliant Friend" provides an illuminating example of changing strategies for transnational drama co-production in television’s burgeoning ‘multiplatform’ era -- a time in which broadcast, cable/satellite, and internet-only networks co-exist.
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Description
Foregrounding institutional over textual analysis, this paper places My Brilliant Friend within the industrial, creative, and cultural contexts that have facilitated it. Of particular significance is that transnational co-productions between non-United States broadcasters and United States-based premium networks are increasing in number, encouraged by the ability of newly-released productions to obtain an unprecedented ‘reach’ and immediacy of international exposure through internet distribution. The presentation examines My Brilliant Friend's origination as a literary adaptation, its genesis as a ‘cross-platform’ co-production, and its exemplification of changing drama commissioning strategies for Rai and HBO.
Speaker Bios
Dr. Trisha Dunleavy is Associate Professor in Media Studies, Victoria University of Wellington, New Zealand. Central research interests are multiplatform television, creative industries, high-end TV drama, TV narrative and aesthetics, and transnational co-production. Her books are: "Ourselves in Primetime: A History of New Zealand Television Drama" (Auckland University Press, 2005), "Television Drama: Form, Agency, Innovation"(Palgrave Macmillan, 2009), "New Zealand Film and Television: Institution, Industry and Cultural Change", with Hester Joyce (Intellect, 2011), and "Complex Serial Drama and Multiplatform Television" (Routledge, 2017).
For more information contact: Alfio Leotta
alfio.leotta@vuw.ac.nz