Victoria Business School becomes Wellington School of Business and Government
Victoria Business School has officially become Wellington School of Business and Government as part of Victoria University of Wellington’s brand refresh.
In July, Victoria Business School began a project to develop a new name that both highlights our point of distinction in the Asia–Pacific region and reflects our deep connection to Wellington and, more broadly, New Zealand.
Following discussions with staff, students, alumni, and stakeholders, Wellington School of Business and Government was chosen as the new name. The new name takes effect from today.
“Wellington School of Business and Government was chosen as it signifies that we are a capital city business school embedded in Wellington, New Zealand’s centre of innovation, entrepreneurship, policymaking, and creativity,” says Pro-Vice-Chancellor and Dean of Wellington School of Business and Government Professor Ian Williamson.
“Wellington School of Business and Government highlights that we are uniquely placed to develop leaders who can implement economic opportunities from a holistic point of view, taking into account commercial, governance, and societal perspectives.”
The decision was made to change the name after research conducted by Colmar Brunton revealed only 9 percent of overseas students, 10 percent of influencers, and 17 percent of overseas university staff associate Victoria Business School with New Zealand. This is problematic as attracting international students is an important part of the Business School’s strategy.
As part of the change, the Business School’s website has been refreshed to make it more useful and relevant for users. It also has a new web address: wgtn.ac.nz/business. The Business School’s Facebook and LinkedIn pages have also been updated to reflect the new name.
“Changing our name to Wellington School of Business and Government presents us with an exciting opportunity to ensure our research and teaching excellence is properly recognised internationally,” says Professor Williamson. “I believe that as Wellington School of Business and Government we will be in a better position to promote the fantastic programmes we offer and work we produce.”